THE WORLD NEEDS standout brandS that stand up for us.
A CHAMPIONED BRAND IS BUILT WITH ITS CONSUMER AT THE CORE
In today’s era of proliferating choice, technological disruption, evolving business standards, and a charged political climate, brands are playing in a fast-changing landscape with new rules. Today’s consumers are adopting new competing brands just as easily as they are disposing their old favorites. Their criteria for brands are constantly changing. The key to long-term differentiation and sustained engagement is a deep and intimate understanding of your consumers’ changing values and lifestyles. When you “get” them not just as consumers but as people--wondrously complex people who bring a host of intricate motivations and goals to the table--you earn not only their trust but their advocacy.
I help brands tap into THEIR truths.
I apply my skill in research, strategy, and storytelling to activate a brand’s heartbeat and spirit, uncover its unique value, and express its point of view to cultivate a genuine connection with its audience. It's like therapy--for brands.
ASKING QUESTIONS CAN BE MORE IMPORTANT THAN ANSWERING THEM.
Research is like a magical lens, offering a deep and careful view of your surroundings, environment, and people. It can be powerful if applied thoughtfully and help guide decision-making into innovative territory.
MARKET TRENDS + INSIGHTS
A secondary, comprehensive dive into an industry, marketplace, or consumer demographic to gain a deeper understanding of what’s happening and why
Design, conduct, analyze, and synthesize quantitative and qualitative consumer research or user feedback that can be used to support strategic decision-making
THE "HOW" IS EASY, BUT IT'S THE "WHY" THAT REALLY MATTERS.
Every brand has an opportunity to win within its own unique context, but to shift consideration and influence hearts & minds, brands not only need the ambition, but the openness to experiment and create change.
Capture the fundamental aspects of the brand, bringing together customer, partners, and employees to develop a strong brand foundation and a resonant promise
Define and unlock opportunities using a design-thinking and UX-based approach to help businesses fulfill their ambitions by solving user problems
GOOD STORIES SELL, BUT GREAT STORIES INSPIRE DEVOTION.
In the daily need for new content, new stories, and new everything , brands are losing their vision and straying from bigger, bolder ideas, often opting for quantity over quality. Good stories can momentarily sell, but great stories--ones with deep emotional impact--are never forgotten.
Define and help create resonant, culturally sharp narratives, while curating the right players to bring them to life
CONTENT + SOCIAL
Bring a focus to what kinds of stories to tell and the best places for them to show up
Concept and produce real, inspired photo content for any of your brand's platforms and collateral (yes, all photos on this site are original!)
By working with me, you'll get a working style that's:
I work quickly and efficiently, no matter the task.
I value team input, diverse ideas, and believe that stronger work is made from working as a close team.
I don’t think in terms of “final product.” I'm always prototyping, sharing, listening, and revising.
A strong brand is always built with the consumer at its core. In this mindset, I always look at problems from the users' POV first.